Dear clients and friends:

I hope this letter finds you and your family healthy and safe on this important day, the day of Rosh Hashanah, the first day of the Jewish calendar!

There is an important reason why this Jewish holiday is called “Rosh Hashana” and not just the “New Year”. In Hebrew, the word “Rosh” means “Head”, and as you know, the head is the most important part of the human body. If our head is not in the right place, then nothing else works for us!

And so, we call this holiday the “Head of the Year” because this is the day when we “clean” our head of all negative energy, and instead, replace it with positive energy for the new year. This is the day when G-d gives all of us a renewed life, livelihood, and health for the new upcoming year!

Some of our most beloved rituals take place on Rosh Hashana! For example, we eat apples dipped in honey to symbolize our hopes for a good and super-sweet new year. We also blow the ram’s horn “Shofar" to symbolize the coronation of G-d as our King again in the new year.

Rosh Hashana is a time for contemplation, rejoicing, giving thanks, and wishing good wishes for our families, our friends, and all the people of Israel.

During these trying, difficult, and really unprecedented days for our nation, and indeed the whole world, I want you to know that, from our family to yours, we wish you a happy and sweet new year that will bring with it only good news, health, livelihood, contentment, and peace.